Sustainable Denim
A sustainable, domestically produced denim. Learn about where this comes from and how it's made.
e3 Cotton - What is it?
We buy our denim from a startup mill based in the southeastern United States. This mill exclusively uses e3 sustainable cotton that is grown in the backyard of their weaving facility (see adjacent image of their cotton crop).
e3 sustainable cotton is fully traceable from the original seeds to the farm growing the cotton. In order to grow e3 cotton farmers must go through independent auditors to certify various measures reducing environmental impact. These include: water efficiency, pesticide management, soil and fertility management, greenhouse gas reduction and worker healthy and safety.
The Draper X3 Loom
All of our denim is made on Draper X3 Looms which are extremely difficult to come by. The mill we've partnered with bought up some of the last remaining machines which create a classic American made fabric.
100% E3 Cotton
Fabric Origin: United States
This is what our e3 sustainable cotton denim looks like in its raw form when we receive it. Selvedge denim comes in extremely narrow fabric rolls because of the looms they are woven on. This means we have to use more fabric to make each pair of denim, significantly increasing our cost. However, we feel that there are so many benefits to using this fabric, including incredible quality and fit.
The Denim After Our Wash Process
For our first pair of jeans, we put our denim through a very specific wash process in order to achieve a classic 50s look. Our jeans are cut, sewn, and washed in Los Angeles. They are finished with Italian made buttons and rivets and a USA made YKK zipper.
As someone that works in the clothing industry and is an avid tennis player, I never understood why the sport’s apparel was so “lame”. The dri-fit shirts, stiff polo colors, random crazy stripe prints, it never made sense to me.
Hear from Johnny and his dad, Allen, about the state of the clothing industry, tennis and their relationship overall.
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